Brand logo developed for the second Austin Powers movie's style guide. Founder Timothy Wood was working for YOE! Studio at the time, the client was New Line Cinema. The logo has been reproduced thousands of times on a variety of licensed items and collectibles.

Our client knew what she wanted before she walked in the door. Lori Lustig let us know from the start that this logo had to be quite special, of a particular color, and she needed to love it. We combined some straightforward type design with a very contemporary icon that represents the name and the type of business in one fell swoop.

Whew! That may seem overwhelming to some but we thought it sounded like fun and we loved the challenge. We were successful on all levels. We weren't the only ones either, the logo won a Big W Award from the Advertising Club of Westchester in 2008.

Award winning brand design from GO2 is available to all clients, big and small. We were very interested in this project as we are very supportive of new fuel and alternate energy resources.

The design represents the transformation from organic green source to the golden energetic burst of color. We also intentionally mixed in some classic (or old fashioned?) industrial style typographic design so the name could also stand alone without the icon in some applications. We rarely render a brand ID but in this case we made sure that this could be converted to flat art without redesigning.

Since our experience includes some industrial design, we are always thinking beyond the computer screen or drawing board.