"You did a great job on the AEESP web site..."
—Charles Werth, Professor, Chair, Environmental Engineering and Science Program, University of Illinois at Urbana-Champaign
You may not hear the word much, but professional designers and graphic artists that have a keen interest in every single letter they see are experts in and fans of typography. We do have great affection for the most meticulously placed, grouped, highly readable and memorable type design. It goes into all of our logos, page layouts, and website designs.
Schooner's Seafood House is THE BEST restaurant in St. Augustine, Florida. Well, ok- we're very partial since they are family. Even still, they do have one of the best menus in town- stop in and see for yourself. We do every chance we get.
We combined some classic illustration sources with some stylish type design to create the familiar logo that represents hearty dinners from the bountiful sea. You can almost smell the salty sea air...
Ripe from the vine, this one's a funny one... until you read a bit deeper. Splendid Software is a lovely name for a very hardcore company of programmers and strategic thinkers. We know first hand, we work with Splendid Software and JKS regularly. They are fun which is always welcome but also dependable, reliable, and really really good.
Our own brand logo. Born in late 2008 in time for the launch of GO2 Media Design, Inc. We wanted to present something fresh and memorable as always but also something that said something immediately to the viewer.
Designer Timothy Wood used a rather traditional typographic (showcard and sign painter, actually) device to fill the open "O" with a dot, at the same time making it a classic "target" symbol. The logotype is based on the Avant Garde typeface.
Babyface Interactive is a provider of software programming and website application development. They are contemporary masters and better than that- totally reliable and dedicated to their work. We should know, they are a strategic partner of ours and have been a part of some of our most succesful websites. We worked with them to create a clean fresh look for their logo; full of character and a colorful flair. We also created an icon as a signature piece to use as a fun little graphic bling. ;-)
We were called upon by Mesko Associates, LLC., to design a package wrapper for their popular SandSac® sand pail and to create a website for the product.
We produced a CMS website and created a simple method of e-commerce using PayPal. The site is a showcase for the eco-friendly and fun, multi-use canvas pail showing video clips, and allowing visitors to purchase SandSac online.
Hemlock Hill Farm is a long standing, working family farm in Westchester County New York. The DeMaria family took their farm online with a website we built for them. As a part of the overall design work we did, a logo was a main component. We worked closely with the client to deliver their vision, and were successful in making something that is warm and welcoming. See it in place on the Hemlock Hill Farm website.
Award winning brand design from GO2 is available to all clients, big and small. We were very interested in this project as we are very supportive of new fuel and alternate energy resources.
The design represents the transformation from organic green source to the golden energetic burst of color. We also intentionally mixed in some classic (or old fashioned?) industrial style typographic design so the name could also stand alone without the icon in some applications. We rarely render a brand ID but in this case we made sure that this could be converted to flat art without redesigning.
Since our experience includes some industrial design, we are always thinking beyond the computer screen or drawing board.
FLY stands for Francke The Lyrical Yankee. Our client is a "rhymer" and quite prolific in her writing and rhymes. She has recorded her own debut collection of original work and is actually quite different because she is a senior artist competing in a rather youthful arena. We believe she holds her own as a storyteller and an entertainer.
She chose the classic pen and the sword as symbols in her logo and we added a dash of a hip-hop grafitti style, featuring her favorite hot pink. She is always promoting and very in tune with the latest viral marketing vehicles including CD Baby, Cafe Press, and her own website/blog. See MoodExpressions.com and check her rhymes.
Sometimes a concept is easily portrayed with some very simple imagery, or at least it may appear that way. Even though we made "simple" work for this logo, we wanted to be original, smart, and creative. Memorable for all the right reasons.
Barefoot Acupuncture Center and Medspa is located in Jacksonville, FL. One of the finest medspas in North Florida and a fantastic Acupuncture
Our client knew what she wanted before she walked in the door. Lori Lustig let us know from the start that this logo had to be quite special, of a particular color, and she needed to love it. We combined some straightforward type design with a very contemporary icon that represents the name and the type of business in one fell swoop.
Whew! That may seem overwhelming to some but we thought it sounded like fun and we loved the challenge. We were successful on all levels. We weren't the only ones either, the logo won a Big W Award from the Advertising Club of Westchester in 2008.
How does one build a brand?
We began our work for PRESH medspa by looking at all the truly classic fashion, beauty, and cosmetic brands to see what they had in common. It was a great exercise and we learned some great lessons. Those classics all had two qualities that we felt made them true icons. They were remarkably simple but not plain, yet they had distinct character. None of them were tied to a specific color, they were usually displayed as black or white.
The PRESH brand logo was the first in a series of elements that built the brand.
This is a studio favorite so we keep it around. We also like to show it as an example of some great typography design. It's got a classic feel to it... funny, eh? Well, it is important to us to communicate with images, letters AND words too. Can we really tell an entire story with only one word? It's fun to try.
If you think about it, each letter is a little picture too. Bottom line: we absolutely love to work with typography.
Renaissance Homes logo is a classic and memorable identity for a local contractor speicalizing in single family and townhomes. Just because a company is local, doesn't mean it can't look like a national brand. If you care about your appearance and want to convey to your audience that you took the time, thought, and a bit of an investment in yourself, we feel that translates far beyond words. Have your mark designed by a pro. Show them you care!
SembleTech Logo was created for a workstation service company. The service involved setting up workstations in business environments and supplying them with software applications to be updated remotely, keeping the entire package current and state-of-the-art. "Assembled Technology" was the core concept.
A logo doesn't necessarily have to be the same all the time. Some may argue. We see the logo to be an opportunity to identify a business or product but why not have some "extra" fun?
Some things, some places, are hard to describe in a single image. So why not use several? We designed the Hendrick Hudson Free Library logo with a revolving set of images, each to represent another service or material. The vertical strokes of the upper case "H" were perfect for supporting each image acting as the horizontal stroke or "cross bar" to form the letter. It works well, it's fun, and there are many other fun images to use.
Our clients say...
"You did a great job on the AEESP web site..."