Doctors and surgeons are probably the most important people at some point in each of our lives. Anyone that has had their life changed or saved by them would attest to that. Promoting and marketing their expertise and skills is necessary as well. The look and feel for a website is critical to its success, as we like to call it, the "visual trust" created by the color and design of a website will tend to pull the visitor inward and engage them.
Some subjects such as medicine in general, already have certain colors and other design elements associated with them and in some cases also have some rather negative connotations. In the case of a surgeon, we wanted to evoke a feeling of comfort and warmth. Staying away from the usual cool blue-green, teal, aqua color families was our motivation for the palette used here. Along with the basic color, the rest of the layout and photographic elements needed to fit within that scheme without competing for attention. We welcome all challenges in color and design whether you have an established brand identity or are a new business starting up from scratch.
One unique use of this Drupal CMS website is the patient forum. See the live site at expertspinesurgeons.com